The Sales Funnel

The world of digital marketing has brought many new opportunities for a business to grow. But with the feasibility of the online world comes a lot of competition. Consumers get tons of brands to choose from, and you need to stand out of the crowd to get ample attention.  The best way to catch the customer’s eyes is to follow cross-chain marketing strategies for your business. But first, let’s understand how does the marketing funnel work.  The Stages Of A Marketing Funnel  A marketing funnel aims at gaining as many consumers as possible, identifying potential leads and eventually converting them into consumers. There are the following key stages in a marketing funnel:  1. Awareness Stage: The traffic on the funnel’s top comes from the people who are researching various brands before making a purchase. They often look for information regarding solutions to their problems. Also, many customers get attracted to your brand at this stage by adver...

Are you worried about your website’s diminishing mobile conversion rate? With the rapid increase in the number of mobile users, businesses can’t afford to ignore it. Well, it’s not so straightforward to convince mobile users because their behavior varies from desktop users. In this article, we are going to examine some of the proven ways to bring improvement in the rate of mobile conversion. With proper implementation of these techniques, you can generate more leads, improve your website’s search engine results, and uplift sales margin as well. Boost up the speed of your website The golden rule for mobile conversion optimization is the sound speed of your site. Though Google focuses nowadays entirely on enhancing speed, there are some facts apart from that, which will push you towards improving the website’s speed. Let’s have a view of them:- Around 40% of the people leave sites that take more than 4 seconds to load up. Most of the people can’t wait longer than 16 ...

Social media marketing is a digital marketer’s endeavor of driving more traffic to a website with the help of popular social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. Let’s begin with a collective assumption that social networking intends at generating brand awareness, earning quality leads, and holding on your prospectus’s engagement. And when it comes to social media sales funnel , all a brand need is awareness, better reach, and more sales. However, the accurate funnel structure is still undefined, marketers believe that an ideal sales funnel stands on these three pillars only. Since we are here to throw light on the ways of sales funnel for social media, it’s mandatory to speak up the meaning of conversion funnel first. What Does Conversion Funnel Mean? The traditional Approach illustrates conversion funnel as follows: Sales funnel conversion is a process that involves steps such as appealing visitors, generating brand awarene...

Establishing an email campaign is not so straightforward as people usually think. In today’s article, we are going to cover the fundamentals steps that are crucial for creating an email campaign from scratch. Those businesses who think that email marketing is no longer useful, are going wrong. It’s essential to learn how to set up a successful email marketing campaign so that you can reach your targeted audience on time, and keep them engaged in the future as well. And, here we go! What does email campaign mean? In simple words, an Email marketing campaign is an email designed to sent from a business to its potential customers, existing customers, or prospectus. Email marketing aims to encourage recipients clicking on the email and read details within. By sending mail, we mean that you need to design them in a way that looks appealing to the receivers. When the format of mail seems tiresome, nobody has much free time to open them and check the details. Don’t worr...