What is Sales Funnel And Why It Is Significant?

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The most asked question of the digital marketing world is, “how to generate leads for my business?” But unfortunately, answering this question is quite tricky. We can't say that this particular marketing strategy lives up to your expectation of generating a plethora of leads for your business. There is no such magical marketing strategy that will turn a completely oblivious person into a customer of your business.

People spend a thousand dollar bucks to drive quality and high-level traffic to their website. But guys this all not worth it unless people really buy something from your site. That’s why rather depending on only one marketing strategy and continue to live in a bubble of so-called hope, try to find out the clear vision with respect to what you’re lacking and in what aspect. A sales funnel model can really assist you in order to bring your prospects in the right direction of your business revenue channel.

What is Revenue funnel?


Revenue funnel is a model which simply projects a journey which every prospect has to go through in order to turn out your customer. As we all know, businesses try to market their services and products to a number of people but only a few of them get really inveigled and finally become their customers. I hope by now you get a slight idea about revenue funnel and how it works. To elaborate this more clearly to you let’s divide it into four different stages, website visitors have to walk through till the time they genuinely wanted to purchase something from your company.
  • Attract
  • Convert
  • Close
  • Delight

Let go into details of each stage separately:

Attract: Online marketing and advertising intentionally bring a person to your website.

Convert: Website ask for the personal information of the visitor. So, able to understand the psyche of the person.

Close: Continuous efforts get made to persuade prospect completely in order to convert it into a paying customer.

Delight: Excellent services that always keep your customer cherish and happy and motivated to buy products from your company.


What Are The Tips To Enhance Your Business Sales Funnel?

Sales Funnel
Make use of multiple social media channel to tempt people from a different dimension of the world:

Digital marketing is all about trying everything you can when it comes to attract people from different background or demographics. It always better to not put all your eggs in one basket as this may tend you to lose everything. That’s why it is much better to go for things fractionally rather than depending on one thing blindly.

Be consistent with uploading of fresh and rejuvenating content on your website:

You definitely hear this various time at different places that “content is the only king which rules the roost of the digital world” and I truly believe in that. So, always try to upload great content on your website and give more reasons to people for visiting your website and at the end exit by buying something.

Include more call-to-action options on your site:

The journey of a website visitor is very tough to predict. What he’s thinking at which stage of the funnel is somehow really hard to get? That’s why it is always better to add multiple CTA options at your website pages. God knows when a prospect taps on it and buy your products.

Revenue funnel is one of the best marketing analysis strategies for business to understand what they can improve to convince people, so, increase their company financial outcomes.

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