HOW TO BUILD SOCIAL MEDIA SALES FUNNEL IN SOME SIMPLE STEPS?

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Social media marketing is a digital marketer’s endeavor of driving more traffic to a website with the help of popular social media platforms such as Facebook, Instagram, LinkedIn, Twitter, etc. Let’s begin with a collective assumption that social networking intends at generating brand awareness, earning quality leads, and holding on your prospectus’s engagement.

And when it comes to social media sales funnel, all a brand need is awareness, better reach, and more sales. However, the accurate funnel structure is still undefined, marketers believe that an ideal sales funnel stands on these three pillars only.

Since we are here to throw light on the ways of sales funnel for social media, it’s mandatory to speak up the meaning of conversion funnel first.


What Does Conversion Funnel Mean?


The traditional Approach illustrates conversion funnel as follows:


Sales funnel conversion is a process that involves steps such as appealing visitors, generating brand awareness among them, telling them the value of your brand, and making them buyers, respectively. In a nutshell, conversion funnel accomplishes the goal of converting an immigrant into a buyer.

In the words of modern marketers - “A specimen outlining a prospect’s pathway from a visitor to a loyal customer. Conversion funnel has the ultimate goal of conversion since the prospect’s very first interaction with their brand.”

For a consistent return, you must take great care of the conversion rate optimization. You should inspire prospectus in a way that motivates them to come back on your website to make a deal with your products and services (whatever you offer).

Here, the meaning is over. Let’s move on to further details!

Use Multiple Channels 


Multi-channel marketing is an approach that is practicable for so many years and is still trending. Sometimes, it becomes crucial for marketers to give their active presence on different platforms at a single time. For this, all you have to do is:-

Publish the same content/Information on various social media networks: 

This is done better with the use of scheduling tools like Socinator. Scheduling tools make sure your posts published during different times to avoid overlapping. Also, you ought to use text rewrite to evade repetition by making fewer amendments in the content.

Post the same messages several times on Twitter: 

A Tweet has a too-short lifespan, which can be an advantage for marketers. They can post the same message 4-5 times all over the week, but the timing should differ.

Interlink your different social media accounts: 

In most of the cases, social platforms allow you to add other social media account links. It helps visitors to evaluate your website’s authenticity.


Interact With Your Audience


Engagement located in the middle section of sales funnels, and here you are accountable to nurture your audience for authorization of leads. It helps in creating brand awareness and forming interest among the engaged audience as they are likely to become buyers soon.

It’s worth to compare the proceeding from Facebook’s custom audience approach (not related to the actual topic of sales funnel creation) where one can do segmentation of audience based on their engagement level. This way, you market for only the audience who has ever liked or visited your updates so that you get increased output from your advertising campaign.

To create a praiseworthy social media identity, invest time to reply to realistic comments, like back to other’s posts, and leave comments on the posts that contain details of your brand or product.


Establish Landing Pages On Social Media


Landing pages are vital to sales funnel conversion. Being an ideal marketer, you need to create landing pages on your social media accounts. Moreover, it must be your ultimate goal to bring more visitors in your landing page, making it crucial to create a credible enough landing page that draws most of the attention. 

A perfect landing page is like:-

  1. Try to make it Short, easy-to-understand, plus higher readability performance.
  2. Attached most recent client testimonials on the page.
  3. Proficient enough to keep the prospectus engaged. For instance, organize a Q&A session to find out the prospect's interest and expectation with your brand.
  4. All the CTA buttons should be easily accessible.
  5. Graphics should be of high-quality with complete clarity.

Conclusion

Undoubtedly social media sales funnel is getting renowned these days. Therefore, it was our initiative to bring readers closer to its concept. We hope that our article helps you out. Furthermore, it’s always fruitful to keep a track on the brand’s social media growth; to catch a glimpse of your team’s efforts.

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