What Is A Squeeze Page? How It Differs From Landing Pages?

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Landing pages, squeeze pages, web pages, sales pages- my gosh! You might feel like lost in the dense forest of marketing. Don’t worry! This article will make you mindful of the ‘Squeeze’ page concept. Let’s get started.

What is a squeeze page?

What Is A Squeeze Page

In simpler terms, a Squeeze page is a web page that focuses entirely on obtaining names and email addresses of the website visitors. The word ‘Squeeze’ itself demonstrates that necessary details and email addresses squeezed out of potential subscribers. The motive of the squeeze page is to encourage, convince, or persuade visitors to share their most desirable personal data (the email addresses). In case visitors refused to provide such information, the Squeeze page accurately knows how to “Squeeze” the same.

How Landing Pages Differs From Squeeze Pages?

          

A landing page is created to improve conversion, which includes various actions like subscribing to newsletters, free-trial sign-up, E-book download, as well as registration for upcoming webinars.

Now, what is a squeeze page? In the context of Squeeze pages, the concept is slightly different. They grab only one goal, that is accumulating email addresses and the holder’s name. In a nutshell, It’s worth to say- “ All Squeeze pages act as landing pages, but very few landing pages serve as squeeze pages”.

What Makes A Perfect Squeeze Page?

Write Down Eye-Catchy headline.

      

The headline of your Squeeze page is notably important because visitors read it first. Writing a great headline isn’t too complicated. You merely need to illustrate the benefit that people are going to get from your brand. For instance, Learn How To Improve Website Ranking In Few Minutes, How My Business Flourished, Learn to make money from home, etc.


Provide Fascinating offers
          
          

Once you have hitched someone using the headline, it's time to tell them what exactly they will get. I have gone through so many websites that provide additional perks only to the newsletter subscribers, which is something we call squeezing out visitor's details. When your offers look profitable, visitors don’t think twice before sharing their email addresses or similar information.


Employ Multiple Membership Form

      
One of the biggest mistakes people often do with squeeze pages is using only a single membership form. As a result, it hurts your conversion rate to a great extent. For the desired outcome, experts recommend to use it multiple times on a single squeeze page. In this way, you give various opportunities to visitors that make them leads.

Avoid Adding Unnecessary Form Fields
       

Keep your form short and precise, which makes it convenient for the visitors to fill out. It’s fine to ask directly for their emails, instead of making people submit their name, address, contact number, or their life goals. In short, attach files that are indeed useful.

Have you ever visited the squeeze page of Hubspot? They want visitors to give tons of information. But, they aim at converting leads into customers. Hence, asking for thorough details make perfect sense on their part.

Add Call-To-Action
        

Your offers can get a better picture of what kind of CTAs will work for your Squeeze pages. For example, your business sells out an E-book guide, your CTA is going to be probably, “Click To Get Our E-book”. Well, this step is not a subject to over analyze. Just keep in mind- crystal clear CTAs have a better impact on the visitors than a tricky one.


Something still left? Let’s take a glimpse.

So, what did you learn from this article? Hopefully, you will now able to create a better result-driving squeeze page. There are numerous key points that need to keep in mind, but it’s not possible to stuff all in a single article. Apart from the above-suggested tips, make sure to give space to social proof and appealing testimonials on your Squeeze pages. That’s it!!

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